Fangz Out For Gretsch’s New Streamliner And Electromatic
Don’t tell anybody, but I am quite bad at playing the guitar.
I love it to death, it brings me enormous joy, and while everyone else at this fucking magazine can shred like the dickens, I can strum a solid Wonderwall and little more. And yet, my fiddling gives me great happiness and satisfaction. I play until my fingers callus. I play until the strings break. I play and play and play, and though notes are missed here and there, it is in the spirit of rock and fucking roll that the joy and the faith that playing music brings you is all the reason you need to continue on.
I’m not all that picky (get it?) of a guitar player if for the simple fact that the joy is in the sound. However, I will say that while all guitars feel good, some feel better than others. Some just fucking click. The feel, the weight, the growl, the vibration - sometimes a neck will slide and strain with such violent perfection that its power and potential can be felt at first touch. Like a lover. Or a sword.
Yes, sometimes an instrument has its own power separate from the player. A beautiful object in its own right, versatile, tactile, unbound by the ability of the musician but one solid half in a partnership of creative potential. Sometimes a guitar is a guitar, and sometimes it’s a friend. Gretsch has made a couple new friends.
In October, Gretsch Guitars launched the Electromatic and Streamliner Jet: two new fierce guitar lines built for the restless, rebellious, and relentlessly creative. Designed for musicians who blur genres, the Electromatic and Streamliner Jets deliver that unmistakable Gretsch growl with the grit and versatility that alternative artists demand. From post-punk revival to indie rock to experimental noise, these guitars are ready for whatever sonic chaos artists are creating.
A series of six artist partnership videos featuring boundary-pushing musicians from around the globe will support the campaign. The first video features Mother Vulture, a blues-punk UK band, known for their raw, electrifying sound that blends vintage blues with modern punk aggression. Also included in the series are Australian punkers Fangz, who shot their video live at the Sydney launch event late last month.
Yeah, Fangz put on a fucking show indeed, or at least we are pretty sure because the night was a blur of fuzz and buzz in the best of ways.
From basement shows to festival stages, these guitars represent Gretsch’s commitment to cutting-edge artists who push musical boundaries while honoring the rich heritage of rock and blues that the brand has supported for decades. Get in on the music, here.
