Nixon x Monster Children
Integrated Brand Campaign
Branded Content
White Label Assets
Custom Zine
Brief
Nixon wanted to showcase their new product alongside surf and art - two key pillars of the brand.
The Work
We identified intrepid artist Ty Williams as the perfect ambassador for the brand - merging the art and surf world with ease. MC travelled out to his hometown in York, Maine to capture Ty working at his home studio and surfing the local breaks.
Results
The campaign was highly successful, delivering impressive results in terms of engagement, reach, and sales. The social media content generated significant engagement and shares.
The Deliverables
1x long-form Video title “Studio Visits: Ty Williams”, 1x White Label advertising package (design and photo buyouts), 3x supporting shoulder content pieces focused around Nixon product.
Photos
We produced a package of stills photography featuring the Nixon product as well as lifestyle images to reflect the brand and tie it into the art world.
