Video. What do you really know about it?
You might think you’re capturing amazing images, but chances are—you suck. You’re in luck, though, because Sydney-based videographer Aaron Busch is going to teach you how. Aaron is the director and founder of Capture Creative, a production company with an industrywide reputation for creating unique and compelling visuals for brands all around the world. And now he’s teaching a masterclass in how not to suck at videography, as part of the Canon Red Straps program. Let’s meet him and find out what you can expect when you sign up.
First question: how’d you get into video?
The first camera I picked up was a Canon DSLR in a Year 10 photography class. At the time, I was really into BMX riding with my friends, where my love of capturing movement through videography began. Looking back, the skills I learned about basic photography and composition in-class taught and inspired my video passion.
How would you describe your photographic/video style and how has it evolved over the years?
I’d say my style of shooting is vibrant, clean and cinematic. I believe it sits somewhere in-between being creative and natural but also commercial and professional. I shoot with the intent to deliver genuine and engaging, high-quality visuals to clients. My style of editing is consistent and methodical. I always aim to have a polished look with clean cuts, as well as a natural and deep colour grade. When I shoot, I’m editing in my head. I’m always thinking about the shots piecing together to ensure everything makes sense in post-production. This is a hard skill that I’ve mastered over the years. Technology is evolving rapidly, which has really helped my style and skills evolve over the years.
At any point did you think, ‘You know what? I don’t want to do videography anymore—I want to glue googly-eyes onto rocks and sell them by the side of the road’?
I knew that videography was what I wanted to do, so when an opportunity to work at a Sydney production company came up I knew I couldn’t pass it up. Whilst working for the larger company was great, it also had challenges and sometimes made me question my career in videography. It did however give me the courage to start something on my own, and I’ve never questioned what I do since. I won’t lie , owning your own business can be so rewarding but also tough. And, yes, sometimes the thought of packing a suitcase and hitting the road crosses my mind. I’m lucky enough to have a team that supports me and helps me remember why I’m passionate and I do what I do.
What keeps you coming back to video, what about it makes you happy?
There’s a lot of things that keeps me coming back to videography because there is are many different aspects of the industry. Personally though… I love that it allows you to get out there, to see and capture new places, cities, people, and moments. It’s also very rewarding to constantly build up my knowledge and network, along with developing my own style and techniques. Having a strong passion and love for what you do will allow you to have a deep connection to your trade and produce the best results.
When (if ever) does videography bum you out?
Sometimes your vision and the client’s vision of what your creating doesn’t exactly match up. Working within time and budget constraints of the client can also have an effect on your work. This is something that can be really hard to get used to, especially when you have your own distinct style and creative vision.
What would you be doing if you weren’t a videographer?
If I wasn’t doing videography, I’d probably be in another creative field, possibly graphic design, as it’s what I was studying at TAFE after school. I also think it’s a great skill for creatives to learn. I’ve had to use graphics in editing my videos so it’s been really helpful and something that I would like to learn more about.
You’re part of the Canon Red Straps program—can you tell us a little about it and your involvement?
Canon asked me to be the videographer mentor in the Red Straps program last year. It’s a program that connects young creatives who are passionate about videography + photography, showcasing their skills. The program is super fun! What’s not to love about getting out there and using your gear to create some epic stuff! We get to share our work with each other, giving tips and sharing techniques about the gear and shooting. I hope that my involvement inspires everyone involved and that I am someone the recruits can reach out to for any advice – either shooting related or business-related. Matt Cherubino (who is the photographer mentor) and I have developed a really great professional friendship over that year, and I’m really excited for us to both be involved and work with him again.
What will you be teaching?
First and most importantly, I’ll be teaching and sharing my skills in videography, and that’s everything involved from pre-production planning, production shooting, and post-production editing. I’ll also be guiding you on using the gear, the importance of starting with the basics and building up your dream kit. I’ll also be teaching and giving insights into how to make your passion as a freelance videographer into a career. The importance of working with clients and networking, building your own personal brand; and having a presence on Social Media in the industry is really important to me and I’m excited to share my experience and knowledge with you all.