Heaps Normal Release The Half Day Hazy


By Milo Cann

Do you know what I don’t like? Sucka M.C.’s. And hangovers. I also don’t like hangovers.

But I love the taste of delicious cold beer—so what should I do? Should I put on a bra and jump off a barn with a brick taped to my head? No. I should get my hands on Heaps Normal‘s latest frothy offering: The Half Day Hazy.

The Half Day Hazy is a full-flavoured non-alcoholic hazy style beer with a tropical, ‘sunshine-in-a-can’ flavour profile that I know you can almost taste already after reading ‘sunshine-in-a-can’. Delicious. But here’s the best bit: The Half Day Hazy contains less than 0.5% ABV—no hangovers. Also, you chug a slab of this and operate a forklift, if you want.

In the lead-up to the release of the Half Day Hazy, Heaps Normal rallied 40 publicans, bartenders, hospitality workers, and employees for a blind taste test, to see if they could accurately guess which of three beers (the non-alcoholic Half Day Hazy, a full-strength Hazy-style beer from an independent Aussie brewer, and a mid-strength Hazy-style beer by an independent Aussie brewer)was non-alcoholic. More than half (55%) could not correctly identify which of the three samples was non-alcoholic. And do you know what that means? It means it tastes exactly like beer.

The super drinkable brew is named in honour of ‘National Half Day Day’—Heaps Normal’s inaugural national holiday initiative on the 9th of December—which encourages Aussies to take the arvo off to celebrate the small wins of the year. For more info on how to approach your boss with that idea—or to get a pack of Half Day Hazy cans for your next forklift adventure—go to heapsnormal.com

Sign up for the Monster Children Newsletter