To wrap the year that was 2021, Nixon and The Grateful Dead have collaborated on a collection of bags, watchbands and, of course, watches.
The limited-edition range mixes classic Grateful Dead imagery with seven watches and five watchbands, plus a collection of five bags and unique carry items including a backpack, convertible duffel bag, beverage sling, and other uniquely designed items made from REPREVE® Our Ocean™ performance fibres. But what about the watches?
Well, first off let’s talk about how the new collaboration leans heavily on Nixon’s push to craft more sustainable and environmentally friendly products and how that aligns perfectly with the Grateful Dead’s long history of supporting environmental causes since the 1970s. For example, the new Grateful Dead Light Wave (above) is a solar-powered analog-style watch that incorporates #tide® brand recycled ocean plastic into both the watch band and case. Each Light-Wave takes two ocean-bound plastic bottles out of circulation while at the same time eliminating the toxic effects discarded batteries can have on the environment. Nixon was the first brand to create a solar analog watch using #tide ocean plastic, and this new Grateful Dead version will allow Dead Heads to operate on a higher frequency of style.
Then there’s the Grateful Dead Diplomatic: An automatic infused with psychedelic details that defy standards and raise the odds. The 13-point bolt hour hand works in sync with a steadily sweeping seconds hand around the custom Grateful Dead numerical indices framing its 46mm case.
Grateful Dead Sentry Chrono: Triple down with a rugged balance of technical functionality and Grateful Dead style. The three 3D Steal Your Face subdials are individually applied to the custom etched psychedelic texture on the face to create a six-hand chronograph enclosed in a 42mm case. The custom stainless steel band can be swapped out for its embossed leather counterpart in a snap to unleash a new look.
Grateful Dead Sentry Stainless Steel: Black tie meets music festival. A 3D Steal Your Face skull applied on top of the indices pops on an etched texture. The solid stainless steel case, hardened mineral crystal, and 10 ATM / 100m water rating hold up to life in the real world or the afterlife. A 42mm case dances on your wrist without overpowering the party.
Grateful Dead Time Teller: An icon of Nixon heritage now available in three distinct versions using Grateful Dead artwork. Bears, lightning bolts, skeleton hands, and roses celebrate simple sophistication and funky experimentation. The minimalist design of the Time Teller is the perfect canvas for this aesthetic expression. The 37mm case size looks great on any wrist.
The Nixon x Grateful Dead collection of watches and watch bands are available now exclusively at nixon.com, fasttimes.com