Francis Bourgeois in a North Face x Gucci ad?

The world’s most-loved TikTok trainspotter Francis Bourgeois is in a North Face x Gucci ad…

Whaaaat? Yes. It’s true. But bear in mind, we told you he was a model last year. Francis is a good-lookin’ rooster. And now it seems his famous passion for locomotives has been appropriated by VF and whoever owns Gucci (no idea). Not the end of the world, I suppose, but he does seem a little less innocent and wonderful (full of wonder) now.

For those of you who just arrived from another dimension, Francis Bourgeois is the 21-year-old engineering student turned trainspotting content creator that stole our hearts in 2021 by being the last living example of someone who genuinely enjoys being themselves. Check the vid.

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