After twelve years, Electric have unveiled the release of its complete brand revamp showcasing the brands all new direction. Keeping their focus on premium quality and timeless style Electric recently introduced their new ‘Volt’ logo and products for their upcoming 2013 ranges.
Electric sunglasses are as iconic as the brand with their latest collection covering all the latest styles and colourways. The Rip Rock is just one of the latest offerings with it’s elegant, Italian made curves and retro hinge design; this thin sophisticated unisex frame makes a uniquely modern statement on style. Combining clean, vintage aesthetic with updated comfort, fit and function technologies. To see the full collection and list of stockists head to www.electricvisual.com