Paper bottle? Whaaaaat?
Coca-Cola has a long and rich history of creating millions of tons of plastic waste (3 million tons a year, in fact), and now, in the eleventh hour, they’re trying out paper bottles to see if that works out better for the people who haven’t been born yet but will inevitably inherit the environmental horrors and existential grief created by our current-day human greed.
The paper bottles are just a test run and part of the firm’s World Without Waste programme, which includes the intention of collecting and recycling a bottle or can for every one they sell by 2030. They also plan on substantially reducing their use of virgin packaging materials (should’ve done that ages ago), with a view to exclusively using packaging materials that are 100% recyclable (again, bit late but it’s the thought that counts).
‘Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,’ said Stijn Franssen, EMEA R&D Packaging Innovation Manager at Coca‑Cola and guy who won’t be here in a hundred years anyway so whatever. ‘A paper bottle opens up a whole new world of packaging possibilities and we are convinced that paper packaging has a role to play in the future. This first-generation paper bottle prototype still consists of a paper shell with a plastic closure and a plastic liner inside. The plastic we use is made from 100% recycled plastic that can be recycled again after use. But our vision is to create a paper bottle that can be recycled like any paper. The next step is to find a solution to create a bottle without the plastic liner.’
So, basically, Coke is test manufacturing a paper bottle with a plastic bottle inside… Doy.