Tooheys & Pass~Port Are For The Workers
Pass~Port and Tooheys have teamed up to create a limited edition ‘staff only’ workers jacket.
Celebrating the Lidcombe (NSW) brewery team that makes the Tooheys for schooners consumed across Australia since 1869, Pass~Port has developed a ‘staff only’ jacket that’s business & pleasure all at the same time.
The reversible jacket features a side that follows worksite high-vis safety requirements, and on the other, a stylish but rugged canvas ideal for the pub post-shift. Limited to three hundred and fifty worldwide, five of these iconic pieces of Tooheys history can be won via the Pass~Port site NOW.
As part of the two brands coming together, Pass~Port were handed the keys to the historic Tooheys Lidcombe Brewery to film their team, along with some of the brewery team, together on site. To pay homage to the Tooheys brand in their own way, Pass~Port has produced an affectionately comedic commercial based on the traditional Tooheys ads of the 1980s.
