adidas Skateboarding Drops ‘The PUIG’


adidas Skateboarding just released the third Pro signature model from Lucas Puig.

Revealed earlier in May, the co-creation by adidas, Palace Skateboards and Mr. Puig celebrates the skaters near-decade with adidas, and it also looks good. In fact, the PUIG looks really good; good enough to wear to, say, a very chill wedding, but it’s also a well-thought-out skate shoe. Signature finishes include rope laces, gold PUIG branding and a contrasting waved detail on the tread and heel. The silhouette arrives in a premium nubuck upper with a high-grade EVA midsole for ultimate comfort and cushioning. A molded Adiprene sockliner provides a custom fit while a transparent rubber outsole and reinforced Adituff toebox offers high-impact absorption and shields against abrasion. Basically, it’s a good skate shoe.

Coinciding with the footwear release is /// PUIG, a skate clip shot in Lucas’ hometown, Biarritz, where his life is equal parts skate, surf and chiiiiiill. Check the vid above and set your alarm for Saturday, September 19, when The PUIG will be available for purchase at adidas.com/skteboarding and select skate retailers worldwide.

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