Today, in stores and offices around the world, Patagonia is joining in solidarity with the youth activists peacefully striking for climate action and demanding that governments address the climate crisis.
The outdoor apparel company is closing its stores and offices globally so employees can join the strikes, and they’re urging concerned Australians to take action via Patagonia.com.au/climate and send a message or tweet at Anthony Albanese and Scott Morrison letting them know that there is no room for climate deniers and their inaction is killing us.
To amplify its message, Patagonia is supporting its campaign with an ad buy that will show up along strike routes in select cities around the world and across print, digital and social media platforms. The campaign features photos with ‘facing extinction’ emblazoned across the faces of youth activists who are facing the climate crisis head-on by striking from school, protesting and calling on elected officials to take action. Videos featuring the activists will dominate Patagonia’s website and its September journal with a clear and urgent message: We must act on climate now because without profound changes, humans could end up on the endangered species list.
Please visit Patagonia.com.au/climate to take action now and for updates and further information.