Champion LIFE: You’ll Want One in Every Colour

Photos by Jess James

Champion know that if it ain’t broke, don’t fix it.

The iconic streetwear label is back with their new range, Champion LIFE, fresh pieces that riff on classic styles and silhouettes. Designed in the US, the collection includes comfy and stylish hoodies, pullovers, jackets, sweats, and more. How’s that corduroy number below? And the tracksuit top with geometric panelling on the sides? Champion, if you’re reading this, there’s a few of us in the office in the market for some new threads. One of every colour, please. Call us.

Furthering our case on why we need us some Champion LIFE, the range is constructed from Reverse Weave technology which sounds confusing, but it really just means that you don’t have to yell at your mum when she does all your washing and shrinks your clothes down to fit her pet Pomeranians. These pieces won’t be shrinking anytime soon. We called up talented Sydney musician Thandi Phoenix and model Luca Kiripun to make the gear look good around their hometown, and you can bet your sweet pippy that’s exactly what they did.

Shop Champion LIFE right here.

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