Pabst Blue Ribbon (the original American larger, established in 1844) announced a partnership today with pioneering NYC visual artist Cey Adams (creator of visual identities, album covers and ad campaigns for Run DMC, Beastie Boys, Public Enemy, LL Cool J, Jay Z, etc.) to launch National Mural Day on May 7. The partnership will also see Cey reimagine Pabst Blue Ribbon’s signature 12oz can and all product packaging this Spring.
National Mural Day will encourage artists, landlords and civic institutions to collaborate on creating new murals in their community, and, as part of National Mural Day, Pabst Blue Ribbon will be creating murals in New York City, Philadelphia, Detroit, Nashville, Denver, Charleston, Portland, Washington DC, Los Angeles, Austin, Seattle, Atlanta and other cities.
This isn’t anything new for PBR; they support over 200 art events every year, they’ve held an annual Art Can contest since 2014, and they’ve commissioned over 175 new murals in America since 2016.
Available in late March, Cey’s limited edition re-design will cover over 150 million Pabst Blue Ribbon cans, as well as all product packaging, putting original art from Cey in the hands of millions. Cey’s minimalist concept is a contemporary tribute to the brand’s famed iconography and historic blue ribbon seal of quality. Cey will also be spotlighting three inspiring, emerging muralists in a video series launched with Pabst Blue Ribbon in mid-April. Mural lovers across the country can get involved by taking photos of their favorite murals and uploading them using #NationalMuralDay.