You can sit around pontificating on the best type of content to elevate your brand until you’re blue in the face.
But that doesn’t mean it’s going to turn out any good. TCSS have a slightly more organic approach, one that involves bundling people they like—like psych rock lords The Babe Rainbow—heading off and hitting record. And that’s what they did recently, timing their trip to coincide with Japan’s annual surf showcase Greenroom Festival.
The man charged with documenting the trip was filmmaker Sam Kristofski, and together the gang hunted for waves in between shows and washed it down with an ample amount of Japanese pale ales. When the main event, Greenroom, rolled around, all the team helped construct the TCSS Kombi Container. Babe Rainbow took to the stage on the Sunday and a thoroughly good time was had by all. The festivities were concluded with hot broth and sake at the crew’s favourite ramen joint in Yokohama.
To commemorate a successful venture, TCSS decided to release a little Babe Rainbow capsule, and it’s a perfectly wearable nod to their throwback sartorial get up. The corduroy rainbow hat is a particular winner. Numbers are limited, so if you fancy getting your hands on a limited Babe Rainbow souvenir then we’d suggest not waiting.