Photos by Jye Barclay
We’ve teamed up with our good friends at Doomsday Store in Melbourne on this special and limited-edition capsule, No Sympathy.
Why ‘No Sympathy’? It’s a bit of a mantra of both Doomsday and Monster Children employees alike. I showed up to the Doomsday office in Melbourne for a beer and to talk shit about what priceless piece of art we should put on this here t-shirt and coffee mug. Upon arrival it was evident that some of the Doomsday staff had a massive night the previous evening—the feeling was mutual, I was pretty bloody hungover too.
We wandered over to Fitzroy institution and Doomsday watering hole of choice, the Labour In Vain. Not one person dared not come and everyone ordered a beer because no matter how great the hangover, no matter what time you stumbled into bed or the office, there would be no sympathy. We all understood, you’ve gotta pay to play.
The thinking behind us pairing up with Doomsday Store for a collab is pretty simple. It comes down to supporting things we dig, and the brands that sit right with us. Growing up surfing or skating isn’t something that just stops once you’re an adult—it just becomes your lifestyle. Doomsday Store, to us, echoes that kind of lifestyle, a joint where you go to meet up and hang out, rather than a shop surely for retail’s sake. If you’re in Melbourne, we’d highly recommend heading to Doomsday (followed by the Labour) as a spot to go meet a like-minded crew and chill out. And rest assured, if you’re suffering from a hangover, wearing our new pink tee and drinking coffee will soothe all your wounds.
Get sippin’ on some java with your MC x Doomsday mug here, and then head here to grab your limited edition MC x Doomsday tee.