The New Adidas Busenitz RX, Revealed

When did we start treating new footwear releases like the expected birth of a newborn baby?

Or perhaps a better question is, when did we start treating our expected offspring as surprise product drops? I have some friends who recently announced they were expecting, and to celebrate they invited all their closest friends and family over to celebrate the great news. It was really nice and seemed normal enough, until us boys were called in from the backyard barbecue to huddle around inside for cake. This is where confusion set in because a cake was being brought out. Could I have forgotten about my closest friend’s birthday and been suckered into a pity party under the guise of this other joyous occasion?

This is the moment I learned the term “gender reveal” and was introduced to the so-called tradition of sending your doctors results directly to a bakery. Does anyone else not think it’s odd for your doctor to send private information to a total stranger whose job it is to spooge icing over baked confections in a ubiquitous commercial kitchen? If that doesn’t seem weird enough, the next step is to slice said cake to show the colour of the centre icing and learn the sex of the soon-to-be-born baby.

Like a baby, everyone knows what to expect from a Dennis Busenitz shoe. The drooling, the getting dirty… you get it. These new Busenitz RX  have the classic Adiprene+ insole in blue (signifying they’re male?) and the best part is there is a molded PU sockliner, cat-tongue inspired lining and elastic wings for a locked-in fit. Plus, unlike babies, you get to see what they look like right before they come out, right here. Guaranteed to have the comfort, and board-feel as previous Busenitz’, but with a slightly trimmed down, minimalist silhouette and some added heel support.

Need ’em, want’em? It’s a piece of cake, they’re available October 1st at

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