Every so often, a huge brand with a lot of money does something worthwhile with their pile of cash.
Enter, complete nutbag Candide Thovex, the French professional skier who first came to our attention through his phenomenal GoPro videos. He’s teamed up with Audi to film this unbelievable four and a half minute film of him skiing every surface known to mankind: volcanoes, jungles, Great Wall of China, Sahara, you name it. And whoever’s behind the camera work of him doing so—are they paying you enough? It’s racked up almost a million views in the past 24 hours, and we highly suggest you press play above to see what all the fuss is about.