The music video for “Lift” is finally here, 20 years after it was first created.
If the video looks slightly familiar to Bonobo and Nick Murphy’s No Reason music video—where the main character travels through increasingly shrinking rooms like a Japanese Alice in Wonderland—that’s thanks to the influence of director Oscar Hudson. The London based writer and director originally got into filming in his teens, when he found himself constantly recording videos of himself and his friends skating.
He’s previously said to Cinemajam that he sees music videos as a “great platform for making ideas happen that just don’t make sense in any other context. I’m really interested in a lot of these kinds of in-camera, techie kind of special effects and conceptual ideas.”
“Lift” was recorded during Radiohead’s sessions for OK Computer, but was left off the album until the OK Computer reissue this year. Despite being left off the album, it became a fan favourite when they performed it live on Alanis Morissette’s Jagged Little Pill tour, guitarist Ed O’Brien saying that you’d see a sudden change in the crowd when the song started: “Suddenly you’d see them get up and start grooving. It had this infectiousness.”
Turns out Thom Yorke is an average guy who does groceries, just like the rest of us. Enjoy the little twist that comes at the end of the video, and bonus points if you can spot the elevator numbers changing to ‘OK’ during the video.