Words and photos by James Adams
With an industry now void of personal airplanes, two-year-long studio time and disposable cash, you’d be forgiven for thinking that there would be less interest in being a musician. Wrong.
For three days last week, Fortitude Valley in Brisbane absolutely throbbed with not only Australias most promising new artists, but also scores of booking agents, publicists, record labels and management teams looking for their next money maker. With conferences by day and music by night, evidently the froth was too much to handle, and in an SXSW/Schoolies style overflow, the industry got collectively tanked. Some acts buckled under the pressure, some excelled and will be floating to the surface as the new faces of Australian music. When you witness that many people all in one place for the same reason, you realise why personal planes and bathtubs full of money don’t matter. Because everyone loves music regardless.