Strobeck’s ‘Cherry’ for Supreme


Quarter Snacks got a hold of Bill Strobeck, last month to discuss Cherry, Supreme‘s first skate video. Here’s a taster.

Supreme has been around for twenty years and never had a full-on skate video. How did the idea to finally do one come about and how did you get involved?

My Cinematographer Project part had just come out [in spring 2012]. Kyle [Demers] saw my section and seemed hyped on it. He had recently started working for Supreme, and was wondering what everyone else has always thought: “Why has Supreme never done a video?” Them wanting to do one would always go back and forth a bit, but ended up not working out every time. Kyle asked me if I could do a little something for the shop. First it was supposed to be just a commercial. Dill was in town at the time and they wanted me to skate with him and Tyshawn [Jones]. We ended up making the “buddy” commercial and then Kyle asked if I would be down to make a full-­length. The rest is history.

How did you pick the skaters who ended up being in it?

It was mostly who was already hanging out at the shop, like the guys who set up boards there, and some others who I had been working with at the time. Some of them were working on other videos, and some people got hurt. There were a lot of things that came into play later in terms of who was able to be in it. Also, it’s a shop video where there wasn’t a real team, but a team sort of got created along the way of making it, and I’m hyped on that.

Why has it taken you so long to make a full-­length of your own?

Well, I need security. I live by myself in Manhattan and everything costs a ton of money here. I have to work for other companies to support myself, so there was no time to do a full video on my own.

Another brand once asked me to make one for them. I tried doing that for a minute, but it ended because they canned their whole skate program. I’m glad my first full-length is for Supreme.

There’s a certain crew of kids that assembled over the course of filming the video. A lot of them ended up riding for Fucking Awesome. How did that crew get involved?

While I was working on the Transworld part, they flew me out to L.A. It got cold in New York and I needed a few last-minute clips. That’s when Dylan did the switch backside flip over the table and Dill did the nollie full cab. We were running schoolyards pretty hard, and would always bump into Sage [Elsesser], Aidan [Mackey], Na-kel [Smith] and them there.

I went back out to L.A. while filming for “cherry” and saw that they’d always be hanging around Supreme. I’d see Na-kel doing hardflip backside 180s on the sidewalk in front of the store, just fucking around. After a while, I figured I’d ask, “Hey, I’m filming this video. Do you guys want to try some shit?”

We’d go to little spots around the neighborhood, but after a while, I’d end up on sessions with them and Alex Olson or some other pros. Na-kel would be doing gnarly shit right out the gate. I heard he was good, but in person I was like, ”Whoa.”

You feel youthful hanging around those kids. Go skate with them, and you’ll see that they’re funny and have good energy. I feel a little jaded, so it’s fun to skate with people who aren’t.

They seem to be a real focal point. That new ad for the video in Thrasher is just a picture of Tyshawn.

Initially, we picked out a group of great, established dudes who we thought were fitting for the video, like Koston and AVE. Down the line, I ended up skating with the kids way more, and eventually knew they were perfect for the project. They’d be the ones ready to go skate first, so I just focused on them. It’s funny, the pros would be the ones showing up to the session later on, not the other way around.

Read the rest of the interview here.

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